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One of our discussions at the beginning of the 20-day challenge focused on
“Who is our audience?”
“Why are we blogging?”
Though there is definitely an element of self-expression and we value the benefit of reflective writing, the ultimately goal is to connect with teachers who are interested in exploring new pedagogies, flexible and personalized learning environments and experiences. We want to connect!
So, when we look at the analytics from our blog posts, it’s critical to learn when people are connecting with our content. The screenshot below of my Google Analytics app on my phone shows darker areas when a higher number of website visitors were looking at the content. Our goal is to use the 20-day challenge, a time period of high volume publishing, during which we saturate Facebook and Twitter with our posts, to find the hot spots when we should be publishing during the rest of the year.
What do you see?
When are optimal times to publish posts to connect with the most people? What can we learn from this? How might we translate these lessons to the hybrid learning environment?