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This is so important to understand: just as in a classroom, where learners are not listening to every word you say (what? you gasp!), online visitors are not reading every blog post.
Which posts are people interested in reading?
A simple look at the analytics can tell you your most popular posts. Here’s what we saw last week – see the screenshot below of my Google Analytics app on my phone.
Watch the weight of your words.
That’s right. Think of your words, that is, your various blog posts, as having different weights, densities, and impacts. The words you share fall like pebbles, rocks & stones into the social media and online pond. Some make a big splash. Some send ripples out that change the reflections of the world that people see. All shift the volume and placement of water in some way, even if it seems like there is invisible or negligible impact.
From the analytics above, we can see that a top-performing post was Nery Prado’s post about her daughter (currently a 6th grader) concluding that she wants to attend Santa Ana Valley High School when she goes to high school. We can then examine some of the reasons why: 1) Nery may have shared the article with her networks, exposing the blog post to more people than average, 2) people are drawn to the story of what a young girl thinks about high school, and high school in Santa Ana in general, 3) people are drawn to the human nature type of story, etc.
What is important is not identifying the exact right cause, but reaching out to the audience with similar posts, similar stories which also align (for example, human interest stories) with your mission (for example, flexible learning, Open Campus, personalized learning).
Find common ground.
Other posts in this series: Part 1.